Conducting business online is a great way to generate income without incurring the overhead costs associated with a brick-and-mortar retail location. Fulfilling orders is an essential part of any online business since this is the most significant way that you personally interact with your customers.

Here are three tips that you can use to help improve your order fulfillment to increase sales over time:

1. Offer free shipping.

Online shoppers love free shipping since this feature can save them a significant amount of money on each purchase. Although you may not be able to afford free shipping for every customer who makes an online purchase, you can target loyal customers and offer them a free shipping voucher that will promote repeat business.

As word gets out that you offer free shipping for loyal customers, more consumers will be motivated to purchase through your company in an effort to obtain free shipping status.

2. Personalize your packaging.

When your customers receive their order in the mail, you want them to be excited about opening your product. Packaging can significantly contribute to customer satisfaction, and your order fulfillment efforts should include custom and personalized packaging. In addition to having packaging that reflects your company's personality and brand, you should include a personalized note that addresses your customers by name.

These notes can be generated with ease using a variety of database programs, and your customers will feel as though their business is important to you when receiving a package with a personalized note.Feelings of appreciation often translate into future sales.

3. Keep customers in the loop.

When a customer places an online order, he or she may want to be able to track their order from fulfillment through arrival. Incorporating an online tracking system into your order fulfillment process will help eliminate customer service calls and allow your customers to anticipate the arrival of their order.

Tracking keeps customers informed and lets them know that you value their purchase, encouraging repeat business in the future.

Finding ways to improve the online ordering experience doesn't have to be challenging. By focusing on improving your order fulfillment process, you can easily encourage customers to buy from your company again.

Take the time to offer free shipping, include personalized notes in your custom packaging, and allow customers to track their package from fulfillment through delivery. These tips will improve your order fulfillment process and make your online company more appealing to consumers in the future.

Contact a company like WorkAbilities, Inc. for more information and assistance.